Reed Hastings’ Netflix spinoff isn’t about DVD success, it’s about hedging...
Source: http://www.engadget.com/2011/09/19/editorial-reed-hastings-netflix-spinoff-isnt-about-dvd-succes/ If you’ve just casually glanced over the mass reactions to Reed Hastings’ decision to split the...
View ArticleSwitching to Private Label Products is Accelerating and Irreversible
See the charts below from comScore, Nielsen and Symphony/IRI. The percent buying branded products of past has dropped to 43%. The percentage switching (2nd graph) is most in OTC drugs and apparel....
View ArticleBeats Dumps Monster Over Headphone Spat [Audio]
Source: http://gizmodo.com/5875715/beats-dumps-monster-over-headphone-spat Peanut butter and jelly, unicorns and glitter, Beats Electronics and Monster. One of these things just doesn’t belong, one of...
View ArticleVB+P Graphs
Source: http://www.mediabistro.com/agencyspy/vbp-graphs-super-bowl-and-the-digital-water-cooler_b28619 Super Bowl: The only day in America where TV viewers actually want to watch commercials. This...
View ArticleZynga Is About To Lose Its Global Director Of Brand Advertising
Source: http://www.businessinsider.com/sources-zynga-is-about-to-lose-its-global-director-of-brand-advertising-2012-2 Manny Anekal, the global director of brand advertising at Zynga, is leaving the...
View ArticleFacebook Will Show Ads To Its 425 Million Mobile Users
Source: http://www.businessinsider.com/finally-facebook-will-show-ads-to-its-425-million-mobile-users-2012-2 Facebook had more than 425 million mobile users in December. So far, it makes zero money...
View ArticleFacebook’s Magic Number 16%
Source: http://www.businessinsider.com/facebooks-entire-brand-advertising-business-boils-down-to-one-number-16-2012-3 One secret reason why Facebook ad revenues haven’t quite taken off like they...
View ArticleWhy You Should Build Brand Loyalty Before Worrying About SEO, Especially In...
Source: http://www.forbes.com/sites/erikkain/2012/02/29/why-you-should-build-brand-loyalty-before-worrying-about-seo-especially-in-the-age-of-social-media/ Megan Garber has yet another fantastic post...
View ArticleFacebook Posts Get Half Their Reach Within 30 Minutes of Being Published
Source: http://www.marketingcharts.com/wp/direct/facebook-posts-get-half-their-reach-within-30-minutes-of-being-published-24453/ A Facebook brand post will get half of its reach in the 30 minutes after...
View ArticleOn Facebook, Photos Represent 89% of Brands
Source: http://www.marketingcharts.com/wp/direct/on-facebook-photos-represent-89-of-brands-most-engaging-posts-25330/ Recent research from HubSpot has indicated that Facebook photos generate higher...
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